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OakMega Selected for AAMA Taipei's 11th Cohort
AAMA Taipei has announced its 11th cohort. After a two-month application and selection process, OakMega earned a place among the 26 teams chosen and will spend the next two years learning and growing under the guidance of successful entrepreneurs and seasoned executives invited by AAMA.
OakMega
Use First-Party Data to Understand Customers and Run a Data-Driven Sales Process: Biopharma CRM Seminar Recap
Our second CRM industry seminar of 2022 took place online on June 1, 2022. Focused on biopharma, it covered the latest digital transformation trends in the industry and how Social CRM fills the gap in last-mile behavioral data. We also invited Kao Hsing, head of biopharma at Salesforce Taiwan, who used CRM as a starting point to share “customer relationship strategies that build a first-party data mindset to improve sales performance.”
Howard HuangMarketing Specialist
Free Marketing Template | Win the 618 Mid-Year Shopping Festival: Fast Customer Acquisition for E-commerce and Retail
With the rise of e-commerce platforms and two years of the pandemic driving more people to care for themselves and quarantine at home, this year's stay-at-home spending is poised to hit another peak. E-commerce and retail brands that adopt marketing automation tools and seize the 618 mid-year shopping festival can acquire customers fast and capture 618 sales opportunities.
Howard HuangMarketing Specialist
Grow Member Value with Marketing Automation: Personalized Member Experiences on LINE
Marketing automation helps brands manage members by using data to read the status and journey of each customer segment. The goal is to shorten every customer journey with precisely targeted messages and raise the value of existing customers, so they get real value from your products or services, fall in love with your brand, and even become VIP superfans who keep buying and recommend you to friends on social media.
ILING WuProduct Marketing Manager
Turn LINE Chats into Games: Introducing the Playground Lottery Module
In Taiwan, almost every part of daily life can be handled through LINE, even the newly launched LINE BANK digital bank. This year's LINE Creative Day 2022 championed "cross-industry symbiosis," using LINE's low technical and operational barriers to deliver brand-customized creativity at scale. OakMega Social CRM's modules help brands make interactions with LINE friends more fun and build use cases that fit naturally into everyday life.
ILING WuProduct Marketing Manager
The Growth-Hacking Mindset: How Brands Amplify the Value of First-Party Data with Marketing Visuals to Grow Revenue
Today, brands interact with customers across many devices and channels. Beyond building your own first-party database with Social CRM to understand customer behavior and shape more precise marketing strategies, optimizing every touchpoint to catch customers' attention in a limited window is a growth-hacking mindset that effectively boosts revenue.
Howard HuangMarketing Specialist![Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Results]](/assets/605852e084fb2346c3ea1559/624e8e87b64f0c146cb454ac_cover-photo-line-online-expo-campaign-record.webp)
Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Results]
Our nearly month-long “LINE Marketing Online Interactive Exhibition” has wrapped up. Through different types of games, we engaged with over a hundred registered participants in our LINE Official Account. After completing each weekly experience, participants instantly received related information from a preset chatbot and earned one entry into a lucky draw. Here we share how the campaign ran and what it achieved, for anyone interested in hosting an exhibition on LINE or in LINE marketing.
Howard HuangMarketing Specialist
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
Start Conversations with Your LINE Friends: 3 Beginner-Friendly Interactive LINE Games
What kind of fun LINE interaction has ever made you open a message from an Official Account? Interactive games are one proven approach. They make the most of LINE's ability to engage friends, using conversational gameplay to deliver product and service information, campaign news, and even personalized messages for members. Here are three beginner-friendly interactive LINE games that make it easier to start conversations with your friends.
Howard HuangMarketing Specialist
LINE Official Account Membership Strategy: 3 Steps to Build VIP Loyalty Through One-on-One Customer Service Chats
When a brand understands the behavioral profiles of its LINE friends, it can personalize messages, respond to questions in real time, and run precisely segmented broadcasts. On that foundation, it can turn LINE friends into loyal VIP fans and start building deeper member relationships.
Howard HuangMarketing Specialist
3 Rich Menu Formats Every LINE Official Account Needs
The rich menu is the storefront of a LINE account, and many brands put real effort into its format. Used well, a rich menu lets a LINE Official Account get creative and offer different features to different types of users.
ILING WuProduct Marketing Manager![Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]](/assets/605852e084fb2346c3ea1559/6225b30d92854ca08e2f9fd7_cover-photo-line-online-expo-campaign-preparation.webp)
Can a LINE Official Account Host an Exhibition? Themed Conversations That Extend Friend Engagement [Preparation]
Exhibitions today take more and more forms, adding interactive and immersive experiences so visitors can absorb the theme more intuitively. What happens when you combine an exhibition with LINE on your phone? We planned an online interactive exhibition on OakMega's own Official Account, themed around the app everyone knows best, LINE, and ran it for registered friends over nearly a month.
Howard HuangMarketing Specialist
Build a Pool of Loyal Brand Fans: Social CRM Tags Shares to Drive Reach
In 2022, marketers’ biggest problems are “cookieless” and “tragic reach.” Spreading brand messages keeps getting harder, a nightmare for many social media managers. Yet even as the social media gold rush fades, many brands still enjoy strong attention and buzz, all thanks to fans’ affection for and trust in the brand.
ILING WuProduct Marketing Manager
The Data Power Brand Sales Teams Need in 2022: Boost Conversion Rates with Social CRM
Whether you sell for a B2B or B2C brand, you probably face the same problem: it’s getting harder to understand customer behavior, and your sales performance suffers. Mobile devices have fragmented the customer journey, and with third-party cookies and privacy policies in play, existing sales strategies no longer work. How can brands reach customers online and expand their customer touchpoints?
Howard HuangMarketing Specialist
Innovation? Decentralization? What Exactly Is Web 3.0?
Web 3.0 isn’t a concept from the past two or three years. It was first proposed back in 2001 by Dale Dougherty, then VP at O’Reilly Media (and a key early champion of Web 2.0), in the wake of the dot-com crash. The vision was far vaguer then: the internet would simply become more personalized and customized.
ILING WuProduct Marketing Manager
The New Trend in Customer Success: Strategies for Succeeding Alongside Customers at Every Stage of Their Journey
Customer success started in the SaaS industry. Subscriptions replaced one-time software purchases, so customers no longer had to sink huge sums into implementation and ongoing risk, and they could get up and running much faster. But with cost and risk now shifted onto the SaaS provider, customers can cancel with ease. Brands have to work harder to keep them, and that is how customer success was born.
Howard HuangMarketing Specialist![[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021](/assets/605852e084fb2346c3ea1559/61d7ae8c09d39eb117b8a292_cover-photo-top-10-articles-in-2021.webp)
[Year in Review] Looking Back at 2021's Trends: Our Top 10 Articles of 2021
Happy New Year! OakMega hit many milestones in 2021: our new website and blog both launched, and we've been sharing firsthand insights on Social CRM and tech trends ever since. In 2022, we're giving our product features a major overhaul as we keep building a service that seamlessly connects messaging apps with customer management. Let's look back at our 10 most popular articles of 2021!
Howard HuangMarketing Specialist
How Social CRM Helps Brands Build Engagement Strategies for Every Stage of the Customer Lifecycle
Social CRM has become a key way for brands to engage customers. Across their messaging apps, brands can use CRM to manage data and conversations in one place. And when they view customers of different types and stages through the customer lifecycle, they can combine data-driven thinking with their overall brand strategy to segment more effectively and craft more precise marketing and sales strategies.
Howard HuangMarketing Specialist
LINE Marketing Playbook: Real-Name Registration Surveys in LINE with Instant Member Management
With third-party data on its way out and privacy policies tightening, brands are putting more emphasis on building first-party data. In the post-pandemic era, most events still take place online. A real-name registration form that handles event sign-ups and compiles data in real time gives frontline marketing and sales teams a solid basis for strategy. Letting customers fill out forms directly in LINE, instead of opening a web browser through a LIFF app, helps you make the most of every touchpoint with your LINE friends.
Howard HuangMarketing Specialist
Automotive Success Story: A New Way to Engage Car Owners with Social CRM, Managing the Entire Relationship in Your LINE Official Account
Once a car is sold, most dealers rely on the salesperson as the only link to the owner. Brands have little visibility into owners at different lifecycle stages, data can disappear when staff leave, and customer value is hard to grow over time. Owners may also switch to cheaper independent garages once the warranty ends. Social CRM streamlines this process and uses data to make segmented owner engagement possible.
Howard HuangMarketing Specialist
Use Social CRM Tags to Understand Customer Behavior Profiles and Sharpen Your Marketing Strategy
Wikipedia defines a persona as “a method for describing target users in marketing planning or business design, often in multiple combinations, which helps planners analyze and set strategies for different user types.” In short, a persona is a method and tool for building a marketing strategy. It lets planners sketch the profile of a product’s audience, and with that profile, we can go further and picture what these target customers like, which issues they care about, and which marketing approaches will win them over, then build a marketing plan around it.
ILING WuProduct Marketing Manager
2021 LINE DEVELOPER DAY: Key Takeaways
LINE Japan recently livestreamed its 2021 DEVELOPER DAY conference: two days and 60 online sessions running simultaneously in English, Japanese, and Korean, sharing the latest updates with LINE developers and businesses worldwide. In the Opening Keynote, LINE CTO Euivin Park and other speakers looked back on the milestones of LINE’s first decade and shared how Hyper CLOVA and blockchain technologies are being applied today.
Howard HuangMarketing Specialist
Automotive Success Story: Streamlining Test Drive Bookings with a LINE Official Account
Booking a test drive is the first step in winning a customer and the first point of contact between an automotive brand and a buyer. Researching online before buying a car is now a given, and it heavily shapes purchase decisions. With third-party cookies on their way out and new direct-sales models emerging, car brands need their own first-party data and direct channels to engage consumers if they want to expand their touchpoints.
Howard HuangMarketing Specialist
Advanced LINE Marketing Guide | Handle Customer Service Requests with LINE Forms on Your LINE Official Account
Running a LINE Official Account means fielding a constant stream of questions from your LINE friends. Faced with a flood of customer service messages, most teams reply one by one, worried they’ll miss something. Keyword auto-replies help, but it’s hard to get friends to type the exact keyword you set. Is there a better way to resolve their questions? Try a customer service form on LINE.
Howard HuangMarketing SpecialistStart your AI transformation today.
