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What Are Segment Tags? How Tagging Powers Your LINE Strategy
Since LINE Official Account 2.0 launched in 2020, businesses have been looking for new ways to run their accounts. Blasting every message to all friends had become too expensive, and brands wanted to understand their LINE friends better. Segmentation means getting to know your friends through tags. When someone adds your account, they are a blank slate: you only know their name, email, and phone number. Conversations, online behavior, clicks, interests, and preferences gradually bring their profile into focus.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
What Is the Customer Lifecycle? A Strategy for Better Customer Touchpoints
Whatever your industry, winning repeat customers is a key business strategy. A 2015 study by the marketing firm Invesp found that acquiring a new customer costs five times as much as retaining an existing one, which means brands need to actively nurture relationships with loyal customers. If you deliver exactly what customers need from the Acquire stage of the customer lifecycle, you can turn them into superfans who go on to advocate for your brand to other prospects.
Howard HuangMarketing Specialist
2021 LINE CONVERGE Marketing Summit: Key Takeaways from TO THE NEXT BIZ
LINE Taiwan recently hosted its 2021 LINE CONVERGE marketing summit online, focusing on where LINE stands in Taiwan and where it is headed. In response to shifting user habits in the post-pandemic era and evolving digital marketing trends, LINE set its 2022 direction around four keywords—Data, AI, OMO, and VIDEO—and unveiled the latest LINE CLOVA applications along with two new services: LINE MINI App and LINE VOOM.
Howard HuangMarketing Specialist
Start Nurturing Your VIP Customers! 5 Free, Practical Tools for Managing Customer Data
With Apple's recent iOS updates adding “user-first” privacy protections, third-party cookies on their way out, and the EU's GDPR long in force, brands face huge challenges both in acquiring new customers and in maintaining existing relationships. With so much uncertainty around third-party data, brands need to actively build their own first-party databases. So how do you choose the right customer management tool?
Howard HuangMarketing Specialist
How to Do Inbound Marketing on LINE: How These Brands Drive High Conversions with LINE Official Accounts
As the user growth dividend fades, limited-time tactics like giving away free stickers for adding a friend no longer work. Instead, try inbound marketing: enrich your LINE Official Account content, use LINE's many built-in features, and send segmented broadcasts to friends who need them. Below, real LINE inbound marketing cases from well-known brands abroad show you how to do inbound marketing on LINE.
Howard HuangMarketing Specialist
Why Does Customer Acquisition Cost Keep Rising, and How Can Brands Stay Profitable?
Customer acquisition cost (CAC) is what a company spends to win a new customer. It is a key metric for gauging the health of your marketing funnel and whether your marketing strategy actually helps you land customers. But do you know how much your company spent on marketing and sales to acquire customers this month?
Howard HuangMarketing Specialist
Switch Rich Menus in One Click: Three Industry Use Cases for Segmented Rich Menus
If you want to send segmented broadcasts to different audiences on your LINE Official Account, rich menus are a must. By building rich menus that suit different friends and pairing them with segmented broadcasts, every friend receives content that fits, which makes them stick with your Official Account. Below we introduce three ways brands use segmented rich menus to give LINE account managers more ideas for setting up and using rich menus.
Howard HuangMarketing Specialist
The No-Code Era Is Here: Why Businesses Are Turning to No-Code Solutions
When a business needs a new system, it traditionally has two options: buy an off-the-shelf product or build its own. Off-the-shelf is cheaper but may not fit perfectly; building in-house costs more but matches every requirement. In recent years, a third option has taken off: Low-Code/No-Code development.
ILING WuProduct Marketing Manager
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
Automaker Success Story: Turning a LINE Official Account into a MINI App for End-to-End Car Sales Service
LINE is Taiwan's most widely used messaging app, as much a part of daily life as the cars people drive every day. As the management platform for running LINE, a LINE Official Account can connect every step of the car sales journey as a MINI App, from test drive bookings to after-sales maintenance, helping automakers reach out proactively and get closer to car owners.
Howard HuangMarketing Specialist
Advanced LINE Marketing Guide | Why Do Some Brands' LINE Official Accounts Have a Colored Shield?
You may have noticed that the shield next to your LINE Official Account is gray, while some brands have a blue or green one. A blue or green shield means the account has passed a document review confirming it's a legitimate business, store, or organization, and has been verified by LINE. Here's how to get a verified account with a blue shield!
ILING WuProduct Marketing Manager
Advanced LINE Guide: Essential LINE Terms and When to Use Each Feature
Running into a flood of unfamiliar terms while managing LINE? LINE Official Account Manager, LINE Developers, LINE Login: which feature lives in which console, and when should you use each one? Don’t worry. OakMega has rounded up the essential LINE terms and use cases so you can untangle them one by one.
Howard HuangMarketing Specialist
Outgrown a Single Rich Menu? Drive Traffic in More Directions with Segmented Rich Menus
A single rich menu can no longer keep up with ever-changing marketing goals. With segmented rich menus, you can build menu content tailored to each target audience, and even swap friends’ rich menus automatically through keyword-triggered templates to match your campaigns, driving traffic across multiple channels and audiences.
Howard HuangMarketing Specialist
Advanced LINE Guide: How to View Chat History with Friends on Your LINE Official Account
“How do I see my chat history with friends in the LINE OA Manager?” Almost every account manager runs into this. When a friend asks a follow-up question, you need to look back at the earlier conversation to get up to speed fast. Here’s how to find your chat history with friends in LINE Official Account Manager.
ILING WuProduct Marketing Manager
LINE How-To Scenarios | How Can Brands Collect Friends’ Emails When They Tap a Link?
Why can some brands collect a friend’s email address the moment they tap a link from a LINE Official Account? Just turn on “Email address permission” in your LINE Login channel in LINE Developers. When friends tap the link, you receive the email linked to their LINE account, which you can use for account linking, customer support, or new-product announcements.
Khan LeeCTO
LINE Troubleshooting Guide | Why Isn't LINE Login Working?
Why isn't LINE Login working? In most cases the failure falls into one of three types, each showing a different screen in your LINE Official Account chat window. Here's how to tell them apart and fix them.
Khan LeeCTO
LINE How-To Advanced | Can Callback URLs from Different Vendors Share One LINE Login?
When we help clients set up their LINE Official Accounts, one technical question comes up again and again: can a single LINE Login on LINE Developers be shared by Callback URLs from multiple tech vendors? And how do you set that up in LINE Developers?
Khan LeeCTO
LINE How-To Scenarios | Why Does LINE Show an Add-Friend Page When You Tap a Link?
Ever tapped a brand’s link for the first time and seen LINE ask you to add its LINE Official Account as a friend first? That flow is tied to LINE Login, which we covered earlier. In LINE Developers, open the LINE Login channel under the right provider, find Linked OA, select your LINE Official Account, and you’re done.
Khan LeeCTO
Advanced LINE Guide: How to Shrink the View of Web Pages Opened in a LIFF App
Last time we showed how to add a LIFF app under LINE Login in LINE Developers, and the next question was: can you adjust the size of the browser view a LIFF app opens? Relax. In the LIFF tab of LINE Login in the LINE Developers console, you can choose from three view sizes: Full (100%), Tall (70%) and Compact (50%).
Howard HuangMarketing Specialist
LINE How-To Guide | Create Your Own Digital Business Card on LINE with a Template!
Once your LINE Official Account is connected to OakMega Social CRM, growing your friend count isn't the only thing on the table. OakMega can also build you a custom LINE digital business card that people can forward and share instantly on LINE. Here's how to set one up fast.
ILING WuProduct Marketing Manager
LINE Advanced Guide | How to Adjust Your LINE Official Account's Response Settings
What do the Chat and Chatbot response modes at the top of the LINE Official Account Manager mean, and what are the limits of each? You can switch response modes anytime in the LINE Official Account Manager web console or the mobile app!
Howard HuangMarketing Specialist
LINE OA vs. OakMega Social CRM: Which One Wins?
LINE has become a channel almost every marketer wants a piece of. This article helps you weigh which interface and feature set fit your team best. OakMega Social CRM is a third-party platform that connects to your LINE Official Account, wraps it in a redesigned interface, and taps the extra APIs LINE provides to build more powerful LINE features.
ILING WuProduct Marketing Manager
Advanced LINE Guide | How to Create a LIFF App in LINE Developers
Now that your LINE Official Account has a LINE Login channel, let's look at one of its most important features: the LIFF app, which is unique to LINE. We walk through adding a LIFF app via a LINE Login channel in LINE Developers and outline a few common use cases.
Khan LeeCTOStart your AI transformation today.
