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Is LINE a Good Fit for Membership Management?
LINE is probably the messaging app people in Taiwan know best, and some even see it as an ad channel. But is it actually a good fit for membership management? With 21 million users in Taiwan, LINE is one of the best channels brands have for reaching customers. Yet many brands treat their followers as nothing more than a list, which is why most LINE OA programs end up with high block rates.
ILING WuProduct Marketing Manager
3 Keys to Solving Friend Engagement Problems with Conversational Marketing
To solve friend engagement problems on chat platforms with conversational marketing, focus on three things: a complete marketing plan, designed friend scenarios, and two-way interaction with friends. Align them with your existing marketing strategy to build a full social plan, from the welcome message for new friends to the ongoing interactions that nurture relationships, designing the friend journey step by step to extend customer LTV (lifetime value).
Howard HuangMarketing Specialist
How to Use Auto-Reply Messages to Speed Up Customer Service
If you run an official account, replying to customer questions quickly is key to succeeding on LINE. But business hours and customer service staffing can mean customers wait hours, or even until the next business day, to hear back. Are you wondering whether there's a better way to speed up your customer service process?
Howard HuangMarketing Specialist
3 Things You Need to Know About Your LINE Official Account's Target Reach
Last time we covered the three account types of LINE Official Account and how messaging fees are calculated. Now let's look at another key metric for LINE marketing: target reach. Combined with how often you send messages, target reach tells you your total message volume costs and serves as a benchmark for judging how well your LINE marketing strategy is working.
Howard HuangMarketing Specialist
How Can Brands Drive Traffic to Their LINE Official Account? 3 Ways to Attract New Friends
When a brand's official account first launches, growing your friend count is an effective way to raise visibility. Here are 3 marketing strategies to drive traffic and attract friends to your LINE Official Account, so new friends get a first look at your products and services from the moment they add you—growing your friend count and boosting brand exposure.
Howard HuangMarketing Specialist
Get Started with Conversational Marketing on LINE
Managing friend relationships on social platforms has always been fun. Beyond engaging friends directly in all kinds of ways, people keep sharing new ideas for running accounts, and many brands drawn to LINE Official Account's ability to talk with friends directly are investing more resources in running their accounts.
Howard HuangMarketing Specialist
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
How Are LINE 2.0 Message Plans Priced? (2022 Update) Maximize Broadcast Efficiency with One-to-One Engagement
Since LINE upgraded its official accounts from LINE@ to LINE 2.0 in 2019, account tiers and messaging fees have changed significantly. The goal: lower the barrier for brands on LINE by making more features free, giving brands more flexibility and encouraging them to grow their LINE presence.
Howard HuangMarketing Specialist
Engage Your Friends with LINE Official Account Rich Menus!
The LINE rich menu is the first touchpoint between a brand and its friends—think of it as your brand's front door. An eye-catching rich menu greets friends when they open your LINE Official Account and guides them into all kinds of interactions, nudging them to trigger keywords or visit your brand's other social accounts.
Howard HuangMarketing Specialist
Growth and Challenges in Customer Success at OakMega: Inside a Role at a B2B Software Startup
Customer Success plays a key role in retaining customers in the software industry, but what does the job actually involve? OakMega creates value for brands through Social CRM. Over the past decade, Customer Success has been a rare role in Taiwan: it helps customers succeed with a software product, spanning training, customer service, upselling, and scenario-based marketing.
Wayne ChungCustomer Success Specialist
How Brands Can Lower the Block Rate on Their LINE Official Account
Growing your friend count is the surest way for a brand to stay visible and spread its message on a LINE Official Account. But have you noticed your block rate climbing as new friends come in? Here are 3 common reasons the block rate rises, because to a brand, a blocked friend is a lost friend.
Howard HuangMarketing Specialist
Third-Party Cookies Are Going Away. How Should Marketers Respond?
As consumers grow more privacy-conscious, Google has had to announce it will phase out third-party cookies in Chrome within the next 2 years, and Facebook has launched its Conversions API. Google’s move will reshape an online ad industry that has long run on cookies. How should marketers across industries respond to this fast-changing landscape?
ILING WuProduct Marketing Manager
Fed Up with iOS 14.5's Privacy Settings? Wait Until You Meet iOS 15
The biggest change in Apple's iOS 14.5 update was handing privacy control back to users. The move angered plenty of people, and Facebook even planned to sue Apple. So what's the big deal about giving users control? And if you thought iOS 14.5 was bad, you haven't met iOS 15 yet!
ILING WuProduct Marketing Manager
Build a Branded LINE Official Account with the Messaging API
More and more brands are setting up official accounts on social platforms, mainly to connect more directly with their friends through social interaction. With the Messaging API from LINE Developers, brands can connect a chatbot to their LINE Official Account and engage friends in richer one-on-one conversations. Even the low-volume LINE OA plan can connect to the Messaging API through LINE Developers.
Howard HuangMarketing Specialist
What Is a LINE Verified Official Account? What You Should Know
What is a LINE verified official account? LINE Official Accounts come in three types: premium, verified, and unverified. A verified account carries a blue shield, earned by passing LINE's document review that confirms it belongs to a legitimate business, store, or organization.
ILING WuProduct Marketing Manager
A Personality Quiz on LINE TAXI? Get a Photo Frame from Illustrator Nobody's Daily, Plus Ride Deals for Friends
Taking a ride is a basic need, and there are plenty of ways to get around. With rides woven into everyday life, how do you make people remember LINE TAXI as an option? Something many people check daily: horoscopes (all hail the fortune masters). How do you tie fortunes to rides? And how do you pair fortunes with an illustrator for maximum reach?
ILING WuProduct Marketing Manager
[Living with COVID-19] How Can Stores Run Contact Registration Forms on LINE?
As local cases keep rising, Taipei has entered a Level 3 COVID-19 alert. Among the requirements, stores must run contact registration (real-name check-ins), enforce crowd control, require masks, and maintain social distancing. Most stores will likely rely on handwritten sign-in sheets, but there are plenty of online form options too: LINE, Google Forms, and SurveyCake can all get you set up quickly.
ILING WuProduct Marketing Manager
LINE Message Sharing: Bringing Viral Marketing to Chat Apps
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
Close Sales in a Chat: Conversational Commerce Is Rising
Everyone carries a smartphone now, and messaging apps like WhatsApp, Messenger, WeChat and Telegram compete for our limited time. In Taiwan, LINE alone has 21 million users, so nearly everyone has at least one LINE account. How do you actually close a sale through chat?
ILING WuProduct Marketing Manager
After Dropping Third-Party Cookies, Google Won't Use New Technology to “Track” Users
In a post on Google's official blog, David Temkin, Director of Product Management for Ads Privacy and Trust, said Google has received many questions about whether it will adopt alternative technologies, such as user-level identifiers, to replace third-party cookies. In fact, ad tech companies have long tried to balance consumer privacy with delivering personalized ads after third-party cookies go away.
ILING WuProduct Marketing Manager
Apple vs. Facebook: Who Wins the Privacy War?
With iOS 14, released last year, Apple said it would add “privacy labels” to protect its users, telling them what information apps track and letting them choose whether to allow an app to collect their data. Facebook, which relies heavily on advertising revenue, went head-to-head with Apple.
ILING WuProduct Marketing Manager
What Is Marketing Automation?
The global marketing automation market is projected to reach US$8.4 billion by 2027, growing 9.8% a year. Marketing automation helps businesses grow revenue, about 50% of companies already use it, and at least half of B2B companies plan to adopt marketing and sales automation within the next year to save time.
ILING WuProduct Marketing Manager
A Hit Mobile Game Collab: How Conversational Marketing Drove a Million Interactions in Two Weeks
Most people have several mobile games on their phones, and game marketing takes many forms. This time, the popular mobile game Knives Out ran a pre-launch campaign on LINE that built buzz while offering Japan-related prizes to boost engagement. The campaign followed the anime’s storyline, wrapping the story in simple conversational interactions with images and text, made smart use of easy-to-read visuals, and guided players step by step, which was essential.
ILING WuProduct Marketing Manager
LINE TECHPULSE 2020: Key Takeaways from LINE Taiwan's Annual Developer Conference
At LINE TAIWAN TECHPULSE 2020, held at the Nangang Exhibition Center in Taipei, LINE announced that its VKS container platform is now live in Taiwan, making it easier for systems to absorb sudden traffic spikes. LINE also revealed where LINE CLOVA is headed next. CLOVA is an intelligent personal assistant for Android and iOS developed by Naver Corporation and LINE Corporation.
ILING WuProduct Marketing ManagerStart your AI transformation today.
