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What Is Social CRM? Understanding the Essence of SCRM
Member management is often equated with customer relationship management (CRM). Social CRM goes further, helping businesses better understand customers and markets, lift conversion rates, retain customers and build long-term relationships, and extend customer LTV (lifetime value) so customers keep buying and even recommend you to others.
ILING WuProduct Marketing Manager
How to Build a First-Party Data Database: CRM Is the Only Real Cure
There are now plenty of first-party data CRM (customer relationship management) solutions, such as DMPs and CDPs. They all respond to tighter rules on collecting third-party data, as privacy regulations like the GDPR force businesses to handle user data with growing care. Yet many voices online are waiting for Google or Facebook to offer more solutions, and some see no real urgency: if Chrome blocked third-party cookies tomorrow, they argue, the urgency alone would bring all kinds of solutions.
ILING WuProduct Marketing Manager
The LINE Official Account 2.0 Era Is Here: A Chance for Deeper Conversations with Your Friends
One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.
ILING WuProduct Marketing Manager
How We Hit 80% Attendance at a Free Offline Event with a Chat Community
2020 TeleLens DemoDay is a wrap! Thank you all for joining. With rain that day, we were worried about turnout for a free event, but the final check-in rate was 83%. Since it was TeleLens DemoDay, we had to show what Telegram can do, so online registration, on-site check-in, and in-event games all ran on a Telegram bot. So what did we actually do?
ILING WuProduct Marketing Manager
How Can KOLs and Influencers Build Their Most Loyal Fan Community on LINE?
YouTube is gradually becoming mainstream media, yet creators still have many platforms to manage, from Facebook Pages and Instagram to YouTube memberships, Twitter, and livestreaming platforms. Content structure is still what matters most in KOL marketing: it strengthens your fan base while letting you promote brand partners’ products to your audience, turning personal brand value into commercial value that drives traffic and lifts conversions.
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
Understand How Your Friends Use LINE: Build a Chat Community Tailored to Your Users
When a LINE or Telegram chat community turns into one-way broadcasts, it becomes nothing more than a business pushing ads at users. Social platforms and ad platforms alike are working hard to serve personalized content, so a chat community can't just push the same message to everyone. The first question to ask: in what situations do users interact with you through your LINE Official Account?
ILING WuProduct Marketing Manager
Podcasts Are on the Rise and Telegram Is Suddenly Everywhere: What Happens When They Meet?
In the first half of 2020, podcasts suddenly took off in Taiwan. Individuals and brands alike jumped in, from YouTubers and livestreamers to the creative industries and finance. Some, like Bailingguo News, staked their claim before podcasts were popular, while others, like Gooaye and Taiwan's No.1 Commute Brand, became overnight hits.
ILING WuProduct Marketing Manager
How Can LINE User Tagging Power Precision Marketing?
After completing the LINE Official Account 2.0 upgrade early this year, LINE has kept strengthening its features to deepen connections between brands and friends. In the second half of the year, it is focusing on “maintaining friend relationships” and “stronger identification,” letting the dashboard segment users more finely so brands can group friends by attributes as they interact and later send tailored messages based on each group's traits and preferences.
ILING WuProduct Marketing Manager
LINE OpenChat vs. Telegram Groups: Which Should Marketers Choose?
With the new feature live, LINE users can find an OpenChat entry on the Home tab that opens a brand-new OPENCHAT page, featuring editor-picked LINE OpenChats and topic categories such as hobbies, sports and pets. OpenChat breaks the old 500-member cap on groups, allowing up to 5,000 members.
ILING WuProduct Marketing Manager
Telegram the Chameleon: Is Cybersecurity National Security? Telegram's Love-Hate Relationship with Governments
Telegram promises the highest level of confidentiality for user data and has refused to hand chat records over to several governments. That promise fueled its rapid global growth: it reached 400 million monthly active users in just six years. Interestingly, in Taiwan, brands moved to Telegram before users did because LINE raised its prices, which had nothing to do with security or privacy. In Taiwan, Telegram has become one more option for running communities across platforms.
AbbieCustomer Success Manager
TeleLens Closed Beta at One Month: Top Q&A
One month into the closed beta, we've rounded up the questions we hear most, in the hope they help every brand already on TeleLens. This Q&A covers four areas: account connection, the emoji module, tag management, and deep links. 🕹 Quick tip: press Ctrl (Command) + F and search the page for a keyword to see if your answer is here!
AbbieCustomer Success Manager
[TeleLens | Your Best Ally for Pioneering Telegram Marketing] Why Should I Use TeleLens?
When you first try Telegram, it's great for chatting privately with friends. But using it to run a brand? TeleLens is a third-party back office for Telegram. Social media managers who know Facebook can think of it as something like “Ads Manager” or “Publishing Tools.” LINE managers can think of it as the LINE Official Account back office.
AbbieCustomer Success Manager
Telegram 101: How to Build a Brand Community on Telegram
There are three ways to run a community on Telegram: Channels, Groups, and Bots. The quickest way to understand a channel is to think of it as a bulletin board. Of the three, channels are the best place to push messages and publish posts, given the features Telegram offers.
AbbieCustomer Success Manager
Conversational Commerce Has Arrived. Which Messaging App Should You Use?
Since 2015, the average monthly active users (MAU) of the world’s four biggest messaging apps—Facebook Messenger, WhatsApp, WeChat, and Viber—have overtaken the major social networks, and messaging apps now have 4.1 billion users worldwide. As consumers shift from physical stores to online channels, then social platforms, and finally messaging apps, businesses are paying more and more attention to conversational commerce.
AbbieCustomer Success Manager
LINE’s 2020 Election Program Kicks Off: Why Segmentation and Group Mobilization Matter
During Taiwan’s 2018 local elections, LINE added a new “Election Zone” category to its LINE Today news channel, featuring the LINE accounts of candidates who bought the election package. With more than 70 million views, it proved how effective LINE is as an exposure point for candidates—not to mention LINE’s livestreaming, which has become a gateway to how people get news today.
ILING WuProduct Marketing Manager
[Tech Talk] Tell Neritic Squid, Bigfin Reef Squid, Cuttlefish, and Squid Apart in One Second with Google Vision API — No More Getting Ripped Off at the Market
This time I want to use Google Vision API to build an image recognition model that tells neritic squid, bigfin reef squid, cuttlefish, and squid apart. It's perfect for moms who don't know much about machine learning but still need to shop at the wet market. Vision API is a Google service that lets people who can't build their own machine learning models easily create an image classifier.
Khan LeeCTO
Machine Learning Practice: Learning Taiwan Stock Index Trends with Scikit (Part 1) – Machine Learning 101
Machine learning is a statistical analysis method. Put simply, the problems it can handle fall roughly into four categories: classification, regression, clustering, and rule extraction.
Khan LeeCTO
[Tech Talk] Headless Raspberry Pi Installation
Raspberry Pi basics: the Raspberry Pi is a Linux-based single-board computer. It's tiny, yet it comes with plenty of built-in ports such as USB, HDMI, a camera interface, and a Wi-Fi module. Its development ecosystem is mature, so you can build all sorts of things with it. I recently bought an Echo Dot and plan to hook it up to some infrared devices at home, so I dug out the Raspberry Pi 3 I bought a while back.
Khan LeeCTO
[Tech Talk] The Election's Over — How We Built Audience Segmentation into Ko Wen-je's LINE Chatbot
If whisky can be segmented, why can't KP segment his audience on LINE?! So we created Uncle Ko, Islay-style; Mayor Ko, Speyside-style; and Professor Ko, Campbeltown-style. Building this chatbot meant tackling a few problems: the mayor's built-in massive traffic spikes, building diverse semantic modules, and segmented audience management.
Khan LeeCTO![[Tech Talk] Python 101](/assets/605852e084fb2346c3ea1559/60d97a7ac780931f83b3a365_60a5dbb5df894306f2930b52_manja-vitolic-gKXKBY-C-Dk-unsplash%20(1)-p-1080.jpeg)
[Tech Talk] Python 101
When it comes to coding, most people spend the first five minutes learning print(“hello world!”). It seems fun, but it's actually useless. So why does every software engineer teach it this way? Simple: they don't want you learning to code and stealing their jobs. I'm different — I'm going to reveal the ultimate secret to becoming a software engineer.
Khan LeeCTOStart your AI transformation today.
