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SCRM
How to Build LINE Forms: Enterprise Thinking, User Experience, and Case Studies
Forms do more than collect data. They are a valuable business asset: direct purchase conversions, audience profiling, and even the data that shapes better products all depend on the first-party data your forms capture.
Tia WangBrand Marketing Manager
Build First-Party Data with Social CRM to Meet the Digital Marketing Challenges of 2022
With third-party cookies losing their edge, many brands are realizing that their data sits in someone else's hands. For FMCG and household brands, customer data belongs to retail channels; ad targeting that has long relied on cookies keeps getting less accurate in a cookieless world; and consumers increasingly care about their privacy. Social CRM has become a key lever that helps brands own their customer data faster.
ILING WuProduct Marketing Manager
Use Social CRM Tags to Understand Customer Behavior Profiles and Sharpen Your Marketing Strategy
Wikipedia defines a persona as “a method for describing target users in marketing planning or business design, often in multiple combinations, which helps planners analyze and set strategies for different user types.” In short, a persona is a method and tool for building a marketing strategy. It lets planners sketch the profile of a product’s audience, and with that profile, we can go further and picture what these target customers like, which issues they care about, and which marketing approaches will win them over, then build a marketing plan around it.
ILING WuProduct Marketing Manager
A New Relationship with Customers: 5 Ways Social CRM Benefits Your Business
Since 2020, the pandemic has swept the globe, transforming not only our daily lives but also how businesses operate. Going to the office every day gave way to WFH, which has become the norm in many countries. Unable to reach customers the way they used to, many companies began looking for solutions. With third-party cookies being phased out and Apple asking users whether they want to be tracked, the cost of acquiring new customers has risen sevenfold, making customer retention a critical priority.
ILING WuProduct Marketing Manager
Manage LINE Friends with Ease: Three Things You Need to Know About LINE
As the organic reach of Facebook and Instagram fades, many companies and brands are turning to LINE. But a LINE account without member management is missing a leg: it can nurture relationships, yet the data can't sync straight back to your database. LINE has some great advantages: messages go directly to your friends without passing through an algorithm, so they land right on their phones.
ILING WuProduct Marketing Manager
How to Choose the Right KPIs for Your LINE Chat Community
How do you know whether your company is growing? Many people have questions about setting KPIs—especially for LINE chat communities, where goals are often vague and LINE is treated as just a traffic source. In reality, a community's reach is powerful: it can become a mini app that keeps users far more engaged.
ILING WuProduct Marketing Manager
Growth and Challenges in Customer Success at OakMega: Inside a Role at a B2B Software Startup
Customer Success plays a key role in retaining customers in the software industry, but what does the job actually involve? OakMega creates value for brands through Social CRM. Over the past decade, Customer Success has been a rare role in Taiwan: it helps customers succeed with a software product, spanning training, customer service, upselling, and scenario-based marketing.
Wayne ChungCustomer Success Specialist
Fed Up with iOS 14.5's Privacy Settings? Wait Until You Meet iOS 15
The biggest change in Apple's iOS 14.5 update was handing privacy control back to users. The move angered plenty of people, and Facebook even planned to sue Apple. So what's the big deal about giving users control? And if you thought iOS 14.5 was bad, you haven't met iOS 15 yet!
ILING WuProduct Marketing Manager
Build a Branded LINE Official Account with the Messaging API
More and more brands are setting up official accounts on social platforms, mainly to connect more directly with their friends through social interaction. With the Messaging API from LINE Developers, brands can connect a chatbot to their LINE Official Account and engage friends in richer one-on-one conversations. Even the low-volume LINE OA plan can connect to the Messaging API through LINE Developers.
Howard HuangMarketing Specialist
LINE Message Sharing: Bringing Viral Marketing to Chat Apps
On social media, Facebook has a Share button, Instagram lets you repost to Stories, and Twitter has retweets. Nearly every social platform has sharing built in so content can spread quickly. Sharing on chat apps, by contrast, is one-way push. Most brands use their LINE channels to send deals and giveaway announcements, which people rarely feel like forwarding.
ILING WuProduct Marketing Manager
What Is Marketing Automation?
The global marketing automation market is projected to reach US$8.4 billion by 2027, growing 9.8% a year. Marketing automation helps businesses grow revenue, about 50% of companies already use it, and at least half of B2B companies plan to adopt marketing and sales automation within the next year to save time.
ILING WuProduct Marketing Manager
What Is Social CRM? Understanding the Essence of SCRM
Member management is often equated with customer relationship management (CRM). Social CRM goes further, helping businesses better understand customers and markets, lift conversion rates, retain customers and build long-term relationships, and extend customer LTV (lifetime value) so customers keep buying and even recommend you to others.
ILING WuProduct Marketing Manager
How to Build a First-Party Data Database: CRM Is the Only Real Cure
There are now plenty of first-party data CRM (customer relationship management) solutions, such as DMPs and CDPs. They all respond to tighter rules on collecting third-party data, as privacy regulations like the GDPR force businesses to handle user data with growing care. Yet many voices online are waiting for Google or Facebook to offer more solutions, and some see no real urgency: if Chrome blocked third-party cookies tomorrow, they argue, the urgency alone would bring all kinds of solutions.
ILING WuProduct Marketing Manager
The LINE Official Account 2.0 Era Is Here: A Chance for Deeper Conversations with Your Friends
One-to-one marketing means personalized messages built on data and user profiles, but how do you actually do it? By posting and designing chatbots through an SCRM, you can easily learn what your LINE friends really want. Whenever a friend interacts with a post or link you publish, the system automatically tags them, and you can then use those tags to send segmented posts.
ILING WuProduct Marketing Manager
6 Key Steps to Running LINE and Other Chat Communities: Build Your Most Engaging Social Channel
LINE and other chat apps are private spaces, and official accounts that send irrelevant messages often see high block rates, which makes chat communities notoriously hard to run. With a Social CRM, you can track every member's status and journey in your account, and that extra insight gives your conversations a more human touch.
ILING WuProduct Marketing Manager
Understand How Your Friends Use LINE: Build a Chat Community Tailored to Your Users
When a LINE or Telegram chat community turns into one-way broadcasts, it becomes nothing more than a business pushing ads at users. Social platforms and ad platforms alike are working hard to serve personalized content, so a chat community can't just push the same message to everyone. The first question to ask: in what situations do users interact with you through your LINE Official Account?
ILING WuProduct Marketing Manager
Podcasts Are on the Rise and Telegram Is Suddenly Everywhere: What Happens When They Meet?
In the first half of 2020, podcasts suddenly took off in Taiwan. Individuals and brands alike jumped in, from YouTubers and livestreamers to the creative industries and finance. Some, like Bailingguo News, staked their claim before podcasts were popular, while others, like Gooaye and Taiwan's No.1 Commute Brand, became overnight hits.
ILING WuProduct Marketing Manager
Conversational Commerce Has Arrived. Which Messaging App Should You Use?
Since 2015, the average monthly active users (MAU) of the world’s four biggest messaging apps—Facebook Messenger, WhatsApp, WeChat, and Viber—have overtaken the major social networks, and messaging apps now have 4.1 billion users worldwide. As consumers shift from physical stores to online channels, then social platforms, and finally messaging apps, businesses are paying more and more attention to conversational commerce.
AbbieCustomer Success ManagerStart your AI transformation today.
